NEWSLaura OrdComment

WHAT SO NOT DROPS VIDEO FOR "WE CAN BE FRIENDS" FEAT. HERIZEN

NEWSLaura OrdComment
WHAT SO NOT DROPS VIDEO FOR "WE CAN BE FRIENDS" FEAT. HERIZEN

Today, Australia’s What So Not (Chris Emerson) and rising artist Herizen share the official music video for their collaboration “We Can Be Friends”.

Justin Frick and Corrin Evans co-directed the video: “When we conceptualized the music video, we envisioned the emotional cloudiness that people often experience when going through a heartbreak. We created a visual landscape of reflections, projections and distortions to capture the feelings of unclarity and confusion that often plague us during times of pain... the inability to see things as they truly are. In the video, What So Not and Herizen are lost in their own minds and images of what could have been - or perhaps what actually is being experienced in another dimension."

What So Not and Herizen met at a writing camp in Nicaragua and almost instantly the vocals and production fell into place. “On the first take, Herizen belted out the chorus over some chords i was playing. We caught a moment and ran with it,” said Emoh of the collaboration. “I’d been listening to a lot of Dilla, did some simple drum programming and played in textures and riffs on a Nord. As the song developed I retained that feel, keeping the production light & lush centering the song around the beautiful & haunting vocal.” According to Herizen, the song is about "letting go of someone you love for the better and feeling all the pain in that detachment, with the hope that it could end in a friendship.”

“We Can Be Friends” is the first follow-up release to What So Not’s debut album Not All The Beautiful Things which helped him to reach over 600 million combined streams online and hit #1 on the iTunes Dance chart and Billboard Dance/Electronic charts.

Laura is a native St. Louisan living in Austin and giving you the front row view by photographing your favorite artists.